Emplicit

Ecommerce & product strategy

Helping brands navigate the digital retail landscape and generate a measurable increase in sales.

It’s critical to connect the dots between business needs, user desire, and marketplace competition when deciding on how to launch a new brand or product. Emplicit will help you join product and audience research with business capabilities and white space in the market. Running storefronts for clients gives us a deep understanding of how to implement strategies that accomplish this.

Emplicit a data-driven approach to strategy: we observe, analyze, and learn. Once we understand the whole picture, we build a strategy that will elevate your ecommerce.

  • Brand & product discoveryOur team digs deep into your brand and products. We define your products’ strengths and weaknesses, plus your objectives and key performance indicators. We produce a business requirements definition and measure everything against it.
  • Audience researchThe strategy begins with defining the target audience through detailed personas: what do they want from your products and why, how do they use them and how often, and what do they want from your digital experience.
  • Market & competitor analysisUnderstanding what products the competition offers and how they meet or don’t meet customer expectations helps identify gaps and opportunities we can exploit.
  • Strategic approachThe go-to market strategy is a step-by-step plan to ensure a successful launch. It will include product and category recommendations; pricing and promotion recommendations; marketplace and platform selections; an approach for warehousing, stock management, inventory forecasting, shipping, delivery and returns, and related logistics; customer support and channel recommendations; tracking and reporting structures.
  • Implementation supportBecause we run clients’ ecommerce stores, we know what you’ll achieve in-house and what you’ll need our support on. We tailor our level of support to your needs and remain on standby to offer implementation guidance.
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