Use cases · PR & communications agencies
Coverage tracked, pitches drafted, clients kept in the loop.
An AI teammate per client watches for coverage, drafts pitches and statements in the client's voice, and posts the weekly recap in their channel. You keep the relationships with the press.
Only an example
No two PR & communications agencies run the same way. What follows is one example of the shape, not a template. What you build for your clients, in your market, with your own method, is something only you can build, and it is yours.
What the AI teammate takes on.
The parts of PR that are watching and writing.
Coverage report
Every mention, every week, in the client channel: outlet, reach, sentiment, the quote that landed. From the monitoring tools in that client's room.
Pitches and statements
First drafts in the client's voice from the brief and the approved messaging. Staged for your edit, never sent by itself.
Media list upkeep
Who covered what, who moved outlets, who to pitch next. Kept current in the client's sheet.
A week, in three moments.
Fictional clients, one way of doing it. Your own version will look different, because it is yours.
Works inside your everyday tools.
Connect the firm's accounts once, or a client's accounts to that client's room only.
All integrations
Gmail
Google Sheets
Google Docs
LinkedIn
Notion
Google DriveWhy a PR firm runs on this.
The client hears from you first
Coverage is in their channel before they ask, with the link and the line that landed.
Approved messaging, kept
The client's messaging, banned phrases and tone live in their room. Every draft starts from them.
Your relationships stay yours
The AI teammate drafts and tracks. The pitch goes out under your name, when you send it.
Questions people ask.
Does it send pitches?
It drafts them. Pitches go out from your mailbox when you send them, unless you decide a routine follow-up no longer needs a person.
How does it find coverage?
Through the monitoring tools and search connected to that client's room, on a schedule, with every mention filed and linked.
Will it use the wrong client's messaging?
No. Each client's approved messaging lives in that client's sealed room. Nothing crosses.
Can it write a holding statement fast?
Yes, from the client's approved lines and the facts you give it, in minutes, for your review.
Does it keep the media list?
Yes, in the client's sheet: who covered what, who moved, who to pitch next.
What does the client see?
A weekly recap in their channel, a named member of your team answering their questions, and drafts only after you approve them.
Other firms, same shape.
Marketing agencies
Campaign reporting and content, per client, in their channel.
Read more
SEO & AEO agencies
Rankings, citations and content, tracked per client.
Read more
Consultancies & advisory firms
Engagement prep, recaps and deliverables, per client.
Read more
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